Posted on 15 March 2013 by Adrian Mather – Comments (0)
When you’re running a business, it’s easy to get caught up in the here and now rather than looking to the future. But what things should you be looking to do with your business now, in order to benefit in the future? Here’s a few useful business acorns that you may want to consider planting now - they could grow into mighty oaks!
Think like a farmer
Crop farmers spend months nurturing and tending their seeds until they are ready for harvesting. Likewise, if you’re trying to grow your business, you need to consider the best method to nurture and tend your customers, as well as your service. This article explains how using a farming mentality can help your marketing strategy for “growing” more customers.
Grow strong social media roots
A successful business needs to have sturdy roots in order to grow - and that includes a strong social media infrastructure. This infographic is a great resource for identifying the channels that your business needs to be present in, how to engage successfully in each space and how to use your presence to grow your business in the future.
Invest in the right technology
If you want to grow your business - or just make it work efficiently - you’ll also need to make sure you have some suitable equipment first. Check out this BusinessZone article to see how investing in the right technology could help you adapt to changing consumer demands, improve your brand perception and boost your productivity - as well as future-proofing your business.
Take things one step at a time
Remember, you don’t need to undertake an epic overhaul of your business. Instead, try taking things one step at a time and focus on planting a few small seeds every day - like sending an email pitch, tweeting to a new customer or leading a presentation for a small, targeted audience. Or you may find that some longer-term seed-planting may help you identify other areas of your business that could use some strengthening.
Think there’s some tips we’ve missed? Or do you have an example of how you successfully sowed some seeds for your own business? Hit us up on twitter or leave a comment and let us know. Have an awesome weekend!
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