Posted on 08 March 2013 by Adrian Mather – Comments (0)
Spring is nearly here, and we’re seeing signs of the change of seasons all around us -- but what can the changing of the seasons mean for your business? Here’s some of our favourite insights into how seasonality can affect your business - and how you can benefit from it.
Understand your seasonality
Do you know which is the best time of year for your business? A quick check of your records may show that certain months are a goldmine, while others are less fruitful than you remember. Armed with this info, could you be able to better identify when to branch into new avenues, or even when to take a holiday so it has the least impact on your business.
Investigate customer behaviour
Think the summer holidays spell a downtime for your business, as all your customers are away? Well, you could be wrong. According to psychologists, consumer activity is actually likely to increase during the sunnier times of the year - meaning that you may be better off delaying your own vacation to focus on growing sales during the summer months.
Use your downtime
If you run a seasonal business - or even just if there are times of year where you find things a little quiet - there’s still much you can do during the downtime to help your business grow. This list gives some great examples of how to market your venture during the quiet, off-season months, so you can be better prepared to hit the ground running once your profitable time begins.
Think outside the box
Enjoying the peak season boom is all well and good, but how do you keep the cash flowing in the quiet months? Perhaps you could branch out into a new market, or partner with another seasonal company in order to provide a year-round service. Or are there any other creative business strategies that could help you survive the off-season lull?
How does seasonality affects your business? Hit us up on twitter or leave a comment to let us know - and have a great weekend!
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