Posted on 15 February 2013 by Adrian Mather – Comments (0)
“Big Data” is a big trend for 2013, but what does it really mean for your businesses? This week we’re looking at some of the surprising ways that businesses (and political campaigns) use data to stand out from the competition, make their employees happy, or just improve their bottom line.
The Data-Driven TV Show
Have you caught the new Netflix series “House of Cards” yet? The first series TV produced by Netflix is groundbreaking in more than one way - it’s also the first data-driven TV show. Netflix used their vast database of viewer behaviour and preferences to tailor-make House of Cards - it even helped Netflix decide to cast Kevin Spacey as the lead.
The Data-Driven HR Department
Google is infamous for their data-driven decision making, but you may be surprised to know that as well as measuring their users, they also measure their own employee happiness in a “people analytics” team. Some of the projects they’ve analysed included understanding what makes a great manager, forecasting what Google’s organisational structure would look like, and changing the maternity policy to combat staff turnover.
The Data-Driven Candidate
One of the most interesting things to come out of the 2012 U.S. Presidential election is the insight into Obama’s data-driven campaign. This article sheds some light on the monumental effort that his team of analysts put into collecting, collating and interpreting ‘Big Data’ about voters during the campaign. The Romney campaign’s use of data also serves as a cautionary tale: because their pollsters ignored some data they found irrelevant, the Romney team went into election day thinking that they were going to win.
The Data-Driven Customer Service Team
We all know that Amazon crunches their vast reserves of user data to recommend related products and market to us, but they also use that data to improve their customer service experience. This article shows one customer’s experience with the retail giant and draws lessons from their experience.
Are you running a data-driven business? Drop us a comment or a tweet to let us know, and have a great weekend!
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