Posted on 04 January 2013 by Adrian Mather – Comments (1)
This New Year, are you hankering for a whole new take on your business? We’ve rounded up our favourite examples of businesses that have made awesome comebacks, or completely reinvented themselves to become big successes.
The comeback kids
Check out this great run-down of some of the biggest corporate revivals of recent years, including the re-emergence of classic Dr Martens boots, Nintendo’s Wii-led renaissance, Marvel comics’ successful move into movies and Lego’s jackpot idea of introducing play sets inspired by film franchises. Or how about a few inspiring examples of business comebacks, and the tips they followed to revive their fortunes?
Tweet ThisPivoting to success
Did you know that Flickr started out as an online game, and Nokia originally produced rubber boots? In Silicon Valley, reinvention is called “pivoting” and it’s practically a way of life. Check out this list of well-known tech companies that achieved success by changing course.
Tweet ThisA business that’s turning a whole town around
The town of Cardigan, Wales is undergoing an unlikely comeback story: after its final denim factory closed down ten years ago and 400 workers lost their jobs, Cardigan is making jeans again. This time, they’re using their untapped denim expertise for new label Hiut Denim, whose goal is to “breathe new life into our town.”
Tweet ThisThe business that your business could smell like
You don’t always have to reinvent your whole business to revive your fortunes. It could just take a finely crafted remarketing campaign, like the one done by Old Spice. Fed up with dwindling sales and a reputation for products that only granddads used, their brilliant commercial and social media-led campaign led to big increases in sales - and created a cultural meme in the “Old Spice Guy”.
Tweet ThisAre there any examples of great business reinventions that you think we’ve missed? Hit us up in the comments or on Twitter. And have a great weekend!
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