Posted on 22 February 2013 by Adrian Mather – Comments (0)
Keeping your customers happy is one of the most fundamental - and sometimes challenging - parts of running a business. But how do you ensure that you keep your standards of customer service high? Here are some of our favourite examples of forward-thinking businesses that went above and beyond for their customers - and reaped the benefits.
To understand your customers’ needs, you have to be in tune with the way they think and be able to communicate with them. This twitter conversation between mobile phone giant O2’s support team and a potentially unhappy customer - which was all conducted in London slang - is a nice example of the unusual, but effective, ways businesses can connect with their audience.
It’s important to listen to and consider every piece of customer feedback you receive, regardless of who it comes from. Supermarket chain Sainsburys’ response to a 3-year-old girl questioning the description of their tiger bread - and their subsequent renaming of the product - shows how listening to even the smallest feedback can yield a lot of goodwill.
Sometimes, there’s a worry that good customer service can come across as gimmicky and insincere. But heartfelt, genuine actions can be really powerful - this example of empathetic service by Southwest Airlines to the grandparents of a murdered child is a genuinely moving story and shows just what a difference a few simple actions can make.
Do you find it hard to offer more than the standard service to your customers? Then check out this story of a US steakhouse that responded to a customer’s tongue-in-cheek tweet by meeting him at the airport and presenting him with a steak dinner. Or check out how Lego goes out of its way to show kindness to young fans who send letters to its customer service department.
Is there an awesome example of great customer service that you think we’ve missed? Hit us up on twitter or leave a comment and let us now. And have a great weekend!
Posted on 19 February 2013 by Emily Coltman – Comments (2)
In our ongoing quest to demystify accounting, we’ve released a new tool to calculate whether your business could save money on the VAT Flat Rate Scheme.
The calculator started life as a Hack Week project, but we felt it was so useful that we needed some extra time to polish it before launch.
When you're on the VAT flat rate scheme, instead of adding up all the output VAT you've charged and taking off all the input VAT you can reclaim, you work out the amount that you pay to HMRC in a different way.
You add up all your sales for each quarter, including the output VAT you charged to your customers. This total figure is called your "flat rate turnover".
When you’re adding up your sales to work out your flat rate turnover, you must include all your sales except those that are outside the scope of UK VAT. That means you must also include any exempt sales and zero-rated sales.
Once you've worked out your flat rate turnover for the quarter, you multiply that by the appropriate flat rate percentage. The flat rate percentages are set by HMRC.
The percentages are different depending on your business’s trade. This is because you can't usually reclaim input VAT when you’re using the flat rate scheme, except in certain circumstances like when you buy a large item of equipment.
For more information on the VAT Flat Rate Scheme see this article.
HMRC designed the scheme to make record-keeping easier for small businesses rather than to save them money, so the percentages are set to compensate for the amount of input VAT that a business would typically be able to claim.
But sometimes businesses can save some money by using the flat rate scheme, which is why we built the FreeAgent VAT Flat Rate Calculator.
Simply enter the numbers from last year's VAT return and the calculator will tell you what you would have paid on the Flat Rate Scheme, and if it could save you money.
Try the VAT Flat Rate Scheme Calculator now.
Posted on 15 February 2013 by Adrian Mather – Comments (0)
“Big Data” is a big trend for 2013, but what does it really mean for your businesses? This week we’re looking at some of the surprising ways that businesses (and political campaigns) use data to stand out from the competition, make their employees happy, or just improve their bottom line.
Have you caught the new Netflix series “House of Cards” yet? The first series TV produced by Netflix is groundbreaking in more than one way - it’s also the first data-driven TV show. Netflix used their vast database of viewer behaviour and preferences to tailor-make House of Cards - it even helped Netflix decide to cast Kevin Spacey as the lead.
Google is infamous for their data-driven decision making, but you may be surprised to know that as well as measuring their users, they also measure their own employee happiness in a “people analytics” team. Some of the projects they’ve analysed included understanding what makes a great manager, forecasting what Google’s organisational structure would look like, and changing the maternity policy to combat staff turnover.
One of the most interesting things to come out of the 2012 U.S. Presidential election is the insight into Obama’s data-driven campaign. This article sheds some light on the monumental effort that his team of analysts put into collecting, collating and interpreting ‘Big Data’ about voters during the campaign. The Romney campaign’s use of data also serves as a cautionary tale: because their pollsters ignored some data they found irrelevant, the Romney team went into election day thinking that they were going to win.
We all know that Amazon crunches their vast reserves of user data to recommend related products and market to us, but they also use that data to improve their customer service experience. This article shows one customer’s experience with the retail giant and draws lessons from their experience.
Are you running a data-driven business? Drop us a comment or a tweet to let us know, and have a great weekend!
The FreeAgent team is out on the road again this month - and among our upcoming events, we’re thrilled to be part of the upcoming 2013 Finovate Europe conference.
It’s a great event to be involved with. Many of the top names in the financial and banking sectors will be in London for the two-day conference, so we’ll be rubbing shoulders some movers and shaker and checking out some of the exciting new financial technology that’s being developed.
And, most importantly of all, FreeAgent will be one of the 60 leading companies presenting at the event.
We can’t reveal too much about what we’ll be presenting at Finovate, but Ed and I are really looking forward to showing the latest developments within FreeAgent - including our recent announcement on bank feeds - but also some of our thinking on other ways we can expose meaningful insights on businesses for multiple audiences - including some awesome new ways of reporting business data. It’s the kind of thing that the financial sector is sorely lacking right now, so we’re hoping that we’ll raise a few eyebrows and get people talking when they see what FreeAgent has to offer.
If you’re interested in learning more about the event, check out the Finovate Europe website - and, if you’re going to be attending, remember to stop by and say to hi. We’d love to chat.
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Thanks to @freeagent I will never need to use the crappy HMRC payroll software come April.
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The latest reason why I continue to love @freeagent http://t.co/nfYqVJDfa4 HMRC chucks a stress out at businesses, FreeAgent bats it away!
Those folks @freeagent do it right. The confirmation mail includes important information: http://t.co/HCHIvgjpI0
@NickClement @freeagent its excellent for invoicing, very flexible & easy - esp billable time by task from timeslips-capture the revenue!
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