Your social media guide includes:
- An overview of the social media landscape
- Why your practice might want to use social media
- Practical tips on how to get started on LinkedIn, Facebook, Twitter and Google Plus
- Pointers for what content you may want to consider providing to your followers to ensure they engage with you
Adrian Mather spends most of his time on Facebook and Twitter, but that’s okay because he’s FreeAgent’s Social Media Manager! A public relations veteran, Adrian has developed PR and social media strategies for high-profile UK businesses across a wide range of sectors.
Before working in PR, Adrian was an award-winning journalist who wrote news articles and features for one of Scotland’s biggest evening newspapers. That was until deciding that covering city planning & development issues was less exciting than getting to write press releases and tweet all day.