When you’re running a business, sometimes it’s the little ways that you interact with your customers that can make a big difference. Here are some examples of businesses that delighted their customers with the small things:
Taking the time to say a special thank-you can really make a big impact on making your customers feel special. In this great example, Samsung replied to a customer’s cheeky request for a free phone in exchange for a picture of a dragonwith a suitably funny drawing of a kangaroo. It could have ended there, but as a thank-you for helping the exchange go viral, Samsung later sent the customer a one-of-a-kind phone, meticulously customised with the original dragon drawing.
Instead of waiting for great customer service opportunities to present themselves, some companies set aside time (and employees) to proactively look for ways to delight customers. In this example, a United Airlines customer care employee saw that a frequent flyer’s flight was delayed, so he found an open seat on an upcoming flight, booked it for the passenger, then tracked down the passenger in the airport to get him on his new flight. Not every business can dedicate an employee to delighting customers, but even setting aside some regular time to look out for potential problems can pay dividends.
Have you come across a business that delivers amazing customer service? If so, then tell us about it! Leave a comment or hit us up on Twitterto let us know.