Business on the beach: five holiday reads for freelancers
Looking to kick back and kick your small business up a notch? If you’re lucky enough to be heading off on holiday soon, here are five books that will keep your brain ticking over while your body unwinds. Grab a cool drink and get refreshed, revitalised, and most importantly - get reading.
As Mark Twain once said “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first”. By ‘eating the frog’ and getting the tasks you most dislike out of the way first thing, you’ll start your day feeling accomplished and productive. This helpful book gives you 21 practical and doable steps that will help you leave procrastination behind and become your most focused, productive self.
Lean In: Women, Work, and the Will to Lead Sheryl Sandberg
Sheryl Sandberg - Facebook COO and one of Fortune magazine's Most Powerful Women in Business - explores the topic of women and ambition in this bestselling 2013 book. Drawing on her own experience of working in some of the world's most successful businesses, she looks at at what women can do to help themselves, and explores how making small changes can cause a huge ripple effect.
A Field Guide to Freelancer Finances FreeAgent
We may be biased, but we think this free ebook by FreeAgent is super useful! This collection of business finance tips tells a story about not just surviving as a freelancer, but thriving. It’s a handy guide that includes first-person advice, industry research, survey results and expert tips. There are over 30 contributors to the book, giving an inside view into how they’ve overcome problems such as chasing payments to succeed as independent freelancers.
How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity Fiona Humberstone
Whatever your business, your brand is key to getting clients’ attention. Drawing on her experience of developing hundreds of identities for companies worldwide, Fiona Humberstone walks you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona aims to help you discover the design details that will make your business irresistible.
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. If you’re interested in the psychological side of marketing and promotion, this book is for you.
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- Reading to recharge: 5 small business books for your summer holiday