Last week we talked about how sweating the small stuff can be important for your business; this week we’ve rounded up some examples of how other businesses focus on getting the little things right.
Steve Jobs was renowned for his laser-focused attention to detail when helming Apple, but his perfectionism is a trait shared by other successful tech companies. Take computer manufacturer Razer, for example, who spent $380,000 on redesigning the USB ports in their Blade laptop just to make sure the ports matched the Blade’s sleek green and black colour scheme. Critics may view this move as costly and time-consuming, but it helped position Razer as a luxury brand.
Sometimes concentrating on the small details won’t necessarily have an impact on your customers, but could make a big difference for your business. Take the example of 19th Century oil tycoon John Rockefeller, who boosted his company’s efficiency by simply reducing the number of drops of solder used to seal its barrels. Cutting the drops from 40 to 39 per barrel may seem like a minute change, but it enabled Rockefeller to save hundreds of thousands of dollars over time.
Global media empire Disney has founded much of its success on its meticulous attention to little details - and that’s a mantra that it takes to the limit in its theme parks. From having dedicated staff co-ordinating its customers’ parking experiences, through to designing individual trash cans to match the parks’ specific visitor zone “personalities”, Disney prides itself on nailing the kind of details that many of its guests probably don’t even notice. And that’s in addition to putting scores of ‘Hidden Mickeys’ into the background for people to find!
Do you have a great example of a business that takes care of the small details? Hit us up on Twitter or leave a comment to let us know.