Software Satisfaction Awards 2011 win

On Tuesday night a contingent from FreeAgent headed down to London for the 2011 Software Satisfaction Awards. The Marriott Hotel in Grosvenor Square, no less.

We’ve been going for the last few years, and in increasingly larger numbers as the company has grown. It’s a great event, an opportunity to get together with our competitors for some friendly banter. Oh, and there are some awards too. In 2009 we won Best Newcomer and in 2010 Best SME Accounting Software.

Software Satisfaction Awards 2011

This year we were honoured to win the prestigious Software Vendor of the Year award, recognising our commitment to put customers at the very heart of what we do.

The award itself made it safely back to Edinburgh this morning courtesy of our Chief Accountant Emily ‘Safe Hands’ Coltman, in contrast to last year when it was - ahem - misplaced for a while.

Awards aside, I was reminded how remarkably well we get on with our rivals and competitors. We’re all in the business of innovating hard to make our customers’ lives easier, all looking to seriously disrupt a hitherto unloved part of the software sector.

On days like today I’m especially proud of the whole team - I reflect on how far we’ve come, and I’m even more excited about where we’re going.

And anyway, the real battle occurred past midnight at Karaoke Box in Mayfair. KashFlow head-to-head with FreeAgent, both companies cheerfully murdering a varied selection of old favourites. Naturally, FreeAgent’s sheer class prevailed over our minor technical deficiencies. To paraphrase Eric Morecambe, we sang all the right notes, just not necessarily in the right order.

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